How well is Whole Foods Market performing from a strategic perspective? Essay

The chief elements of the strategyThere ar chief strategies ar WHOLE FOOD, WHOLE PEOPLE and WHOLE PLANET.* Selling the Highest Quality Natural and complete Products AvailableThis is brand image of only victuals foodstuff. And John Mackey created the first market in highest whole tone natural and ingrained fertiliser products. It is successful.* Satisfying and Delighting Our CustomersWorth of mouth is better than advertisement. Though the legal injury more overpriced than the other market, if customers have enough money, they atomic number 18 willing to taint highest quality and price natural and organic products in whole food market* team Member Happiness and ExcellenceMake employee integrity make customers happiness, self-coloured Food Market put customer in first, employees in second, shareholders in the end.* Creating wealth Through Profits & GrowthSell highest quality health food in high price not only earn more money but also can Survey of near or worse market demand* Caring About Our Communities & Our EnvironmentGood environment astir(predicate) produce natural and Organic Products such as vegetable and animals growth in their growth calendar method without chemical pesticide and HormoneWFMs core nursesThese core values are the soul of upstanding Foods Market.* Their deepest purpose as an organization was helping support the health. Selling the highest quality natural and organic products is their goal. nowadays our life is becoming better and better, and many people more and more attention to their health. The price of Whole Foods Market are more expensive than other similar market, but customers also want to buy it. Because they have high quality products.* The customer is God. Company provides with the best customer service, more meaningful value products and has a competitive price to customers. Try to achieve or exceed customer expectations as more as possible, and then help company to improve other performance. So, satisfying and delighting customers is very important.* The company has a good internal environment. Let employees can try their best to get a good job. Team members will communicate and cooperate with to each one other and obtain the many kinds of information and knowledge. Employees can fanciful more ideas. Using the power of groups to make an effort to company.The key of contributed to Whole Foods Market success are highest quality, satisfying customers and team force.How well is Whole Foods Market performing from a strategic perspective? Is the strategy working? Does the company have a winning strategy?The Whole Foods brand stands for best- quality, organic goods, is performing well from a strategic prospective as they are increasing their locations and markets. They continue to provide salubrious high quality foods and brands that are good for consumers, the environment, and their own growth in the industry. Whole food appeals to a greater social responsibility and has a strong distri bution network.They have a competitive return to other supermarkets because of their high and fine products that they carry. This company had different acquisitions. One of the acquisitions Whole Food had was when they bought Wild Oats Market. This was a good acquisition Whole Foods made because it opened a lot of opportunities to success as a better company. Whole Foods also has the advantage of a well-known name thats associated with a higher quality for supermarket products at more competitive prices.Whole Foods has a variety of products and brand selection. These included approximately 30,000 natural, organic, and gourmet food products and nonfood items. The company has a broad range of products including beverages, snacks, frozen items, pantry staples and different supplements. In addition, Whole Foods appraise quality by nutrition, freshness, and appearance. This company put a lot of emphasis in the health of their customers therefore the company wants to offer the best qual ity possible.Recommendations1. Deferment of Expansion Market carrying cooperation glide slope is more cost-effective. You can also detection of this place is whether or not suitable for whole food to survive. The characteristics products and self-owned brand of the food put on the supermarket of cooperation to sale is very good way.2. Adjust Measures to Local Conditions each busy section or prosperous business district faces high-end consumers is not the same. For example cooperation with the Chinese market , if whole food will open in Shanghai, because the Shanghai is the cosmopolitan city, The high-end supermarket target consumer groups will be mainly focused on a foreign high-end consumers. High quality high level of the organic food will no longer be whole food characteristics, but can throw a high price of people would not less. If whole food market will descend in Xiamen, high quality high level of the organic food can be whole food characteristics, not like Shanghai that w ould have so many people to buy.3. Local kitchen-gardening Internationalization is a huge barrier, China is a large agricultural country, cooperation with the Chinese Farm, into some of the local anesthetic culture, it can cut down the price, and also can helps to keep food fresh cooperation with the local farm, hurl of the local characteristics of organic food, so as to attract more high-end consumers. Road transport conditions of China are good it has a great degree of protection for fresh food